We help teams collect clean data, unlock insights, and run experiments that compound. From tracking and dashboards to deep analysis and experimentation—we're your fractional analytics and growth partner.
Product Analytics
We help you set up product analytics that your team can actually use. This starts with getting the basics right and then going deeper into how users behave and where revenue is being left on the table.
This typically includes:
Data sanity, consolidation & modelling
If your data feels unreliable or scattered across tools, we help bring order to it.
If you don't trust your data, we run a thorough audit and work with your team to fix gaps and inconsistencies until the numbers make sense again.
If your data is fragmented, we consolidate it into a single view with proper user mapping so you can see the full user journey end to end.
If you want to build data or AI models for personalization, advanced analysis, or automation, we design and implement those foundations for you.
Growth & Experimentation
We work closely with product teams to identify clear opportunities to improve conversion. This includes UI and UX reviews to surface friction points that slow users down or cause drop-offs.
We then help design and run experiments, measure their impact, and double down on what works. Along the way, we help you uncover growth levers and practical advantages you can use to move faster than competitors.
Most startups struggle with one core problem: they don't fully trust their data. Events break, definitions drift, and numbers don't line up across tools. We start by fixing this. We audit your setup, clean up what's broken, and put checks in place so your team can rely on the data again.
Data often lives across multiple tools, each showing only part of the story. While individual reports are useful, they don't show how users move end to end through your product. We consolidate your data into a single, consistent view so you can clearly see what's happening and make decisions that actually impact growth and revenue.
Once the foundation is solid, we build clear reports and dashboards that show how users behave, where they drop off, and what's working versus what isn't. These dashboards are designed for daily use, giving your team a simple way to monitor product health and spot issues early.
Data breaks often go unnoticed until it's too late. A small tracking issue can quietly affect weeks of analysis. We set up alerts that flag problems as soon as they happen, so issues are caught early and fixed fast.
With the basics in place, we work with you on continuous analysis. We help track new features, uncover insights, suggest experiments to run, and measure their impact over time. In short, we take ownership of analytics so your team can focus on building and shipping.
We go beyond dashboards. We help you build data models that combine full user journeys and unlock deeper analysis. This includes models for use cases like identifying users at risk of churn and understanding their attributes to personalize retention strategies. These foundations also enable your team to answer questions quickly without waiting on complex analysis.